Why I Created Custom Runner Rugs at Well Woven

When I started Well Woven, I wasn’t just thinking about rugs. I was thinking about the little frustrations people live with in their homes—the corners we cut, the compromises we make when the right solution just isn’t available. One of the biggest ones I kept running into was hallway runners that never fit.

Most runner rugs stop at 12 feet. But what if your hallway is 20 feet long? What if you’ve got a staircase that winds up three flights? I’d see people trying to piece together two or three smaller rugs, dealing with seams that shift, patterns that don’t match, and rugs that just don’t feel like they belong.

That’s where the idea for custom runners by the foot came from. I wanted to make it simple: choose your style, pick your width, tell us the length you need. We cut it, bind the edges, and ship it directly to you. No middlemen, no four-week wait times. Just a rug that actually fits your space—and looks like it was always meant to be there.

What Makes Well Woven’s Custom Runners Different

Lengths up to 100 feet – so whether you need 15 feet, 25 feet, or a full 50, we’ve got you covered.
Two widths (27” and 31”) – slim enough for stairs, wide enough for big hallways.
Hundreds of styles – from vintage Persian-inspired looks to modern, washable designs.
Professional finishing – bound or serged edges, so your rug arrives polished and ready.
Fast turnaround – most orders ship within 2 business days.

As someone who knows how frustrating it is to wait weeks for a “custom” product, speed was non-negotiable for me. We keep the base materials in stock, so when you order, it’s just a matter of cutting, finishing, and shipping.

The Honest Parts: Lead Times, Returns, and Expectations

I believe in being transparent. Here’s what you should know before you order:

Lead Time: We cut and ship quickly—usually in 48 hours—but shipping transit adds a few days depending on where you live.
Final Sale: Because every rug is made just for you, custom runners are non-returnable. To make sure you love it, we offer a sample box with swatches you can test at home before committing.
Size Tolerance: Textiles aren’t like lumber; a 20-foot runner might arrive with a small variance (an inch or two either way). That’s normal in weaving.

Why This Matters to Me

I created this program because I wanted people to feel like their home actually fits them—not the other way around. Rugs shouldn’t be “close enough.” They should be exact, they should work for your family, and they should make you feel at ease.

I’ve seen customers unroll a 25-foot runner in a hallway that finally feels complete. I’ve seen people transform a staircase that used to feel dangerous into a soft, safe centerpiece. And I’ve seen that look on someone’s face when they realize they don’t have to settle anymore.

That’s the “why” behind this. It’s not just about selling rugs. It’s about making life at home a little less compromised, a little more considered, and a lot more beautiful.

Final Note of Gratitude

We want to extend our heartfelt thanks—first and foremost to our customers, whose trust and support inspire us every day.

We are equally grateful to our talented craftspeople and workshop teams. Their skill, dedication, and passion for detail make every piece possible. Each rug is the result of countless hands working together, committed to delivering the very best.

As we continue to grow, we are energized to bring you more custom options and to advance our journey of creating rugs that are both beautiful and enduring. With every step forward, our aim is to improve our product offerings and to honor the connection between maker, customer, and home.

Thank you for being part of this story.

– Adem, Founder of Well Woven

Thinking About Ordering?

If you’ve been searching for a “20-foot hallway runner” or wondering how to get a rug that actually covers your stairs, this is exactly why we built the program. Order a swatch, mark out the length with painter’s tape on your floor, and imagine how much better your space will feel with a rug that truly fits.

Shop Custom Runners